The score
Your authority score, and the exact work that raises it
An authority score is a search engine's estimate of how much it trusts your website. Moz Domain Authority and Semrush Authority Score are the two most cited. No agency controls them directly, so we do the documented work that moves them and report the real figures.
Start here
What an authority score actually measures
An authority score is a search engine's estimate of how much it trusts your website, scored from 1 to 100. Moz publishes Domain Authority and Semrush publishes Authority Score, and both rise as your site earns quality links, accurate citations, and content people find useful.
These scores are predictions, not official Google metrics. Google does not publish a public trust number, so the industry treats Moz and Semrush as the closest, most trusted proxies. A higher score means your pages are more likely to rank and more likely to be cited by the AI answer engines our platform is built for.
Two agent sites in the same city can look identical to a visitor and score far apart. The gap comes from link history, citation accuracy, and content depth, and those are the exact levers we work every month.
The method
The exact work that moves your score
Here is the documented work that raises authority, in the order we do it. No tricks, no purchased links, and no promises about a specific number.
1. Consolidate link equity
Move an established domain's years of trust into your new site with clean 301 mapping, so you inherit authority instead of starting at zero.
2. Reclaim your citations
Point Google Business Profile, HARO, BBB, Yelp, and the major directories at the right site, with matching name, address, and phone.
3. Earn real links and content
Publish genuinely useful market content and earn links that build topical authority the way search and AI engines actually reward.
4. Report the real numbers
Show Moz Domain Authority and Semrush Authority Score, tracked and reported month over month. Real figures, not a promise.
Straight talk
Why we will not promise you a number
No agency controls Moz Domain Authority or Semrush Authority Score directly, and anyone who guarantees a figure is guessing. Those companies own their formulas and update them without notice, so a promised score is a promise no vendor can keep.
What we can promise is the work and the truth. We do the documented authority work every month and report your real Moz and Semrush numbers as they move, up or flat, with nothing hidden. See why agents choose us and how the score engine is priced.
Asked and answered
Authority score questions, answered
What is an authority score?
An authority score estimates how much search engines trust your website. Moz calls its version Domain Authority and Semrush calls its version Authority Score. Both run from 1 to 100 and rise as your site earns quality links, accurate citations, and genuinely useful content over time.
Can you improve my authority score?
Yes, we do the documented work that moves it. We consolidate link equity with clean 301 redirects, reclaim your citations, earn real links, and publish helpful market content. Then we report your Moz Domain Authority and Semrush Authority Score month over month so you see the real change.
Do you guarantee a specific number?
No, and no honest agency can. Moz and Semrush own those scores, and no vendor controls them directly. We never promise a specific figure or a ranking. We commit to the real work that raises authority, and we report the true Moz and Semrush numbers as they climb.